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Behaviour Support & SMART Plans for Schools and Children’s Homes

Teacher walking with smiling pupils beside the Behaviour Smart logo, featuring the 'Smarter Support = Thriving Schools' overlay, promoting Behaviour Smart’s behaviour support solutions for UK schools.

Behaviour Smart helps schools, multi-academy trusts, and children’s homes create safer, calmer, and more supportive learning environments. Led by Dean Cotton, one of the UK’s leading behaviour specialists, we combine expert knowledge with innovative, AI-powered tools to help educators manage challenging behaviour effectively.

Our SMART behaviour plans are designed to reduce incidents, improve outcomes, and promote positive relationships between staff and pupils. With Behaviour Smart, you don’t just get software you gain access to expert-led strategies, tailored training, and bespoke consultancy that support both your team and your learners.

Further Reading & Expert Insights

SMART Behaviour Support Solutions for Every Setting

No two schools face the same challenges. That’s why Behaviour Smart provides flexible tools and strategies tailored to your needs.

Our approach includes:

AI-powered SMART plans: Personalised strategies for individual pupils

Real-time insights:

Spot trends and respond quickly to behaviour issues

AI-powered SMART plans: Personalised strategies for individual pupils

Real-time insights:

Spot trends and respond quickly to behaviour issues

Behaviour Support & SMART Plans for Schools and Children’s Homes

Teacher walking with smiling pupils beside the Behaviour Smart logo, featuring the 'Smarter Support = Thriving Schools' overlay, promoting Behaviour Smart’s behaviour support solutions for UK schools.

Behaviour Smart helps schools, multi-academy trusts, and children’s homes create safer, calmer, and more supportive learning environments. Led by Dean Cotton, one of the UK’s leading behaviour specialists, we combine expert knowledge with innovative, AI-powered tools to help educators manage challenging behaviour effectively.

Our SMART behaviour plans are designed to reduce incidents, improve outcomes, and promote positive relationships between staff and pupils. With Behaviour Smart, you don’t just get software you gain access to expert-led strategies, tailored training, and bespoke consultancy that support both your team and your learners.

Further Reading & Expert Insights

SMART Behaviour Support Solutions for Every Setting

No two schools face the same challenges. That’s why Behaviour Smart provides flexible tools and strategies tailored to your needs.

Our approach includes:

AI-powered SMART plans: Personalised strategies for individual pupils

Real-time insights:

Spot trends and respond quickly to behaviour issues

AI-powered SMART plans: Personalised strategies for individual pupils

Real-time insights:

Spot trends and respond quickly to behaviour issues

Dean Cotton – Transforming Behaviour Management

With decades of experience in behaviour management, Dean Cotton has helped hundreds of schools and children’s homes transform the way they support young people. He specialises in combining practical techniques with the latest behavioural insights to help educators manage complex situations with confidence.

Through Behaviour Smart, Dean’s expertise is made accessible to schools and trusts across the UK, helping leaders, teachers, and support staff deliver real change where it matters most.

Dean Cotton, Behaviour Smart CEO, taking a group photo with teachers, school staff, and school leaders during a behaviour management training session, supporting UK schools and children’s homes with expert-led strategies.
Dean Cotton, CEO of Behaviour Smart, meeting and shaking hands with Frank Bruno during a keynote speaking event on behaviour management and supporting schools.

Dean is entertaining and full of useful information.

After working with students who experience Social, Emotional and Mental Health services, Dean completed a Master's Degree in Teaching and Learning at Leicester University and founded Positive Behaviour Strategies Ltd. Dean is a Trainer, Independent Researcher, Behaviour Consultant and Conference Speaker in the UK and abroad.​ In 2022, Dean founded Behaviour Smart Ltd. Dean's talks cover a wide range of topics, including incident learning, Understanding behaviour, Emotional intelligence, preventing, managing and resolving conflict, Policy and documentation.

Keynote Speaking by Dean Cotton

Bring inspiration and practical strategies to your next school event or conference with Dean Cotton’s keynote speaking sessions. Dean engages audiences with his unique approach to behaviour management, sharing real-life insights and proven techniques that make a measurable difference.

Inspire Your Team, Empower Your School

Dean’s keynote talks are designed to:

- Motivate and equip staff with actionable strategies

- Share insights on trauma-informed and inclusive practices

- Encourage school-wide collaboration on behaviour policies

Whether for a single school, a multi-academy trust, or a national conference, Dean’s speaking sessions leave educators inspired and ready to implement change.

Keynote Speaking by Dean Cotton

Bring inspiration and practical strategies to your next school event or conference with Dean Cotton’s keynote speaking sessions. Dean engages audiences with his unique approach to behaviour management, sharing real-life insights and proven techniques that make a measurable difference.

Inspire Your Team, Empower Your School

Dean’s keynote talks are designed to:

- Motivate and equip staff with actionable strategies

- Share insights on trauma-informed and inclusive practices

- Encourage school-wide collaboration on behaviour policies

Whether for a single school, a multi-academy trust, or a national conference, Dean’s speaking sessions leave educators inspired and ready to implement change.

Dean Cotton, CEO of Behaviour Smart, meeting and shaking hands with Frank Bruno during a keynote speaking event on behaviour management and supporting schools.

Dean is entertaining and full of useful information.

After working with students who experience Social, Emotional and Mental Health services Dean completed a Masters Degree in Teaching and Learning at Leicester University and founded Positive Behaviour Strategies Ltd. Dean is a Trainer Independent Researcher, Behaviour Consultant and Conference Speaker in the UK and abroad.​ In 2022 Dean founded Behaviour Smart Ltd. Dean's talks cover a wide range of topics including, Post incident learning, Understanding behaviour, Emotional intelligence, Preventing, managing and resolving conflict, Policy and documentation.

Behaviour Consultancy for Schools & Trusts

Dean Cotton, CEO of Behaviour Smart, providing expert behaviour consultancy for UK schools and multi-academy trusts to improve student behaviour and staff wellbeing.


What do people say about Dean Cotton?

Dean's support has been transformative in terms of improving behaviour in schools. Not only does he provide plans for students, but also support and advice for colleagues in terms of the best ways of working with young people.

The support from Dean Cotton is amazing - nothing is too much trouble and his expertise around whole school behaviour is superb. This is someone who walks the talk and knows from experience what it's like to work in challenging environments. Great product! Great support!

Big thanks to Dean and the team at Behaviour Smart. They've guided our school through a seamless transition into an amazing new behaviour system.

Behaviour Consultancy for Schools & Trusts

Dean Cotton, CEO of Behaviour Smart, providing expert behaviour consultancy for UK schools and multi-academy trusts to improve student behaviour and staff wellbeing.

What do people say about Dean Cotton?

Dean's support has been transformative in terms of improving behaviour in schools. Not only does he provide plans for students but support and advice for colleagues in terms of best ways of working with young people.

The support from Dean Cotton is amazing - nothing is too much trouble and his expertise around whole school behaviour is superb. This is someone who walks the talk and knows from experience what it's like to work in challenging environments. Great product! Great support!

Big thanks to Dean and the team at Behaviour Smart. They've guided our school through a seamless transition into an amazing new behaviour system.

Behaviour Training for Teachers & Staff

Equip your team with the tools they need to manage behaviour effectively. Our practical, CPD-accredited training programmes are designed to give teachers, SEN teams, and pastoral staff the skills and confidence required to create positive, supportive classrooms.

Interactive and Practical Training That Delivers

We offer on-site and online training sessions that cover:

  • De-escalation and conflict resolution techniques

  • Trauma-informed and attachment-aware practices

  • Post-incident learning and reflective reporting

  • Building positive relationships to prevent escalation

  • Policy and Documentation Behaviour Support Plans

  • Safeguarding in Schools Children's Homes

  • Safeguarding Adults

  • Understanding Children's Rights

See real‑time results and insights from real practice to real change.

Discover how Behaviour Smart transforms incident data into personalised action, reflection, and effective behaviour plans. Book a free demo now

Behaviour Training for Teachers & Staff

Dean Cotton delivering interactive behaviour management training for teachers and school staff, empowering educators with Behaviour Smart strategies to improve classroom behaviour and student outcomes.

Equip your team with the tools they need to manage behaviour effectively. Our practical, CPD-accredited training programmes are designed to give teachers, SEN teams, and pastoral staff the skills and confidence required to create positive, supportive classrooms.

Interactive and Practical Training That Delivers

De-escalation and conflict resolution techniques

Trauma-informed and attachment-aware practices

Post-incident learning and reflective reporting

Building positive relationships to prevent escalation

Policy and Documentation Behaviour Support Plans

Safeguarding in Schools Children's Homes

Safeguarding Adults

Understanding Children's Rights

See real‑time results and insights from real practice to real change.

Discover how Behaviour Smart transforms incident data into personalised action, reflection, and effective behaviour plans. Book a free demo now

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© Copyright 2019 - 2025 Behaviour Smart Ltd. All Rights Reserved.

Customer Care

Behaviour Smart certifications – Cyber Essentials Certified and supported by Veritau as independent Data Protection Officer
Follow us on:

© Copyright 2019 - 2025 Behaviour Smart Ltd.

All Rights Reserved.